
Created in Bulgaria and produced in Europe in limited quantities, our collections are designed for women who value character, quality and a style that feels truly their own

My name is Silviya Rowson.
For many years, my professional life was far removed from fashion. I worked in accounting — a world of numbers, structure and precision. It taught me discipline and attention to detail, qualities that would later become just as important in designing clothes.
But fashion had always been somewhere in the background.
At a certain point, I decided to stop thinking about it as a dream and start treating it as a profession. I went to London to study fashion and returned with a different understanding of clothing — not simply as something beautiful to wear, but as a way of expressing character, proportion and individuality.
In 2019, Silvy Rowson was born.
From the beginning, I wanted to create clothes that felt personal. Not pieces designed simply to follow a season, but garments with their own character — distinctive silhouettes, considered proportions, interesting fabrics and details that make a woman feel like herself.
Every Silvy Rowson design begins with an idea and is developed from the first concept through pattern development, fittings and the finished garment. Over the years, this has grown into a collection of more than 200 original designs.
Today, Silvy Rowson is a family-run fashion brand based in Varna, Bulgaria.
We work with experienced European production partners and carefully selected fabrics, with particular attention to construction, fit and the way a garment feels when it is actually worn.
For us, quality is not a decorative word on a website. It is in the cut, the fabric, the seams, the proportions and the small decisions that are easy to overlook — but noticeable when a woman puts the garment on.
We create our collections in limited quantities rather than producing for mass volume.
This allows each design to retain its character and gives our customers something less ordinary to find in their wardrobe.
She has grown into her own sense of style.
She values thoughtful design over fleeting trends. She appreciates natural fabrics, distinctive silhouettes and refined details. She notices proportion, construction and the way a garment feels when she wears it.
She does not dress for a logo or to follow every new trend.
She chooses clothes that feel like her.
For her, getting dressed is not about becoming someone else. It is about choosing which part of herself she wants to express today.
A wardrobe should give a woman possibilities, not limitations.
That is why we design pieces that can live beyond a single season or occasion — garments that can be combined, reinterpreted and worn in different ways as life changes.
We believe individuality does not come from having more clothes.It comes from knowing what belongs to you.
What began in 2019 as one woman's decision to change direction has grown into an independent European fashion brand — shaped by a clear belief in individuality, thoughtful design and clothing made to become part of a woman's own story.
Today, Silvy Rowson can be found through selected boutiques in Bulgaria and abroad, as well as online.
Thank you for becoming part of our story.
Silviya Rowson
Founder & Designer